Your Streaming Binge Could Soon Be Interrupted by Emergency Alerts and Tests, Live Streaming Market Could Exceed $245 Billion By 2027, and other top news

Few key things happened around the Ad Tech & Media Tech world this week.

Your Streaming Binge Could Soon Be Interrupted by Emergency Alerts and Tests

Internet users streaming video on platforms like YouTube, Hulu and Netflix and audio on services like Spotify and Pandora might soon be interrupted by alerts—pcktshhhhhhh-poooo-wheeet “This is a test of the digital Emergency Alert System.”—like those seen and heard on traditional broadcast TV networks and radio. The Federal Communications Commission already enables emergency alerts over broadcast television and the radio as well as cellphones, either through texts—like Amber Alerts when a child is missing—or reverse 9-1-1 calls in which emergency personnel send the same voice message to all mbile phones in their area. Per the 2021 National Defense Authorization Act, the FCC is investigating redefining parts of the national Emergency Alert System, or EAS, and Wireless Emergency Alert System, or WEAS, including developing alerting requirements for online streaming platforms. The commission issued a notice of inquiry this month and will publish an official request for public comment Tuesday in the Federal Register to determine “whether it would be technically feasible for streaming services to complete each step that EAS participants complete under the commission’s rules in ensuring the end-to-end transmission of EAS alerts, including monitoring for relevant EAS alerts, receiving and processing EAS alerts, retransmitting EAS alerts, presenting EAS alerts in an accessible manner to relevant consumers, and testing,” according to the notice of inquiry…More

Live Streaming Market Could Exceed $245 Billion By 2027

Live Streaming markets and its providers, fall into that rare category of companies and markets that have actually fared well recently due to the global pandemic! Live streaming sites have gained precedence in light of emerging social media platforms and affordable data consumption plans. Live streaming software allows users to present a live feed of events. It has been recently been used by social media influencers for gaining followers and debate on interesting topics. According to a recent report from Market Research Future (MRFR), the global live streaming market can expand to USD 247,275 million by 2027.  The report said that: “The market is deemed to expand owing to emergence of various social media platforms providing voice to opinions and commentaries on various interests. This is attributed to public figures, celebrities, and government agencies using the software for reaching masses. Growing popularity of online gaming and esports tournaments are evidence of the large potential of the industry. The monetization of the content using live streaming sites by channel owners can drive its use over the forecast period. Establishment of podcasts and preference of ad-supported live streaming casts will be beneficial for the market in the long run. The increasing net-savvy populace, rapid urbanization, and availability of affordable broadband plans can facilitate the live streaming industry.”  Active companies with recent developments in the Tech Industry include: Xunlei Limited (NASDAQ: XNET), Hello Pal International Inc. (OTCQB: HLLPF) (CSE: HP), Momo Inc. (NASDAQ: MOMO), Roku, Inc. (NASDAQ: ROKU), Tencent Music Entertainment Group (NYSE: TME)…More

Americans Will Add Even More Streaming Subscriptions in 2021

If you thought people would cancel their video-streaming subscriptions in 2021 and start going out more, think again. Americans will add 50 million net new video subscriptions this year, according to analysts at UBS. That’s up from a 47 million increase in 2020. New streaming entrants, more cord-cutting, and more big film releases going to streaming are all pushing that number higher. Here’s what investors need to know, as well as the best way to capitalize on the continued shift toward these services. The majority of net additions this year will come from four services, according to UBS. Walt Disney (NYSE:DIS) and ViacomCBS will each add eight million to their flagship streaming banners, Disney+ and Paramount+. AT&T (NYSE:T) and Discovery will add seven million net new subscribers to HBO Max and Discovery+, respectively. Disney already has around 40 million U.S. subscribers for Disney+, but there’s still room for growth. With an expanding slate of original content and a very competitive price — even after a price hike last month — it’s sure to keep growing. ViacomCBS is investing a lot in Paramount+, both in content and marketing. It’s building on the legacy CBS All Access service with lots of new and old titles from Viacom’s cable networks. It also includes a live stream for CBS networks and some live sports content. UBS says live sports will play a key role in retaining subscribers in 2021. HBO Max found its footing when it started releasing Warner Bros. films simultaneously with the theaters at no extra charge for subscribers. Those releases will continue in 2021 with major films including Matrix 4 and Space Jam 2. However, AT&T will end that release strategy in 2022…More

fuboTV Acquires Exclusive Streaming Rights for South American Qatar World Cup 2022 Qualifying Matches

fuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has acquired the exclusive live streaming rights to the Qatar World Cup 2022 Qualifying matches of South American Football Confederation. The agreement, a partnership with the 10 South American teams’ rights holders, strengthens fuboTV’s leading position as a sports-first live TV streaming platform and its offering of matches from the global Qatar World Cup 2022 Qualifiers. The top four teams competing within CONMEBOL, one of FIFA’s six continental confederations, qualify for Qatar. In addition to CONMEBOL, fuboTV will stream many qualifying matches through its carriage of other channel partners. Terms of the deal were not disclosed.Through the new partnership, fuboTV has acquired the following rights: – Exclusive OTT live streaming rights only for the remaining 70 matches, including Qatar World Cup 2022 Qualifiers – Match windows are currently scheduled to begin in June with several additional match windows through 2021 and into early 2022. Re-air and highlight rights. Matches featuring both English and Spanish commentary. To bolster its Qatar World Cup 2022 Qualifiers coverage, fuboTV will produce original programming, including pre, half-time and post match shows, to air throughout the season. Specific details on programming, including how consumers can stream all South American qualifying matches with fuboTV, and on-air talent will be announced…More

Data Shows Disney+ Overtakes Hulu as Third Largest SVOD Streaming Service in the U.S.While Netflix still holds the majority of market share in the SVOD realm, the streamer has been steadily losing portions of its market share to competitors. The year 2020 saw the entrance of newcomers Peacock and HBO Max which led to Netflix seeing a big chunk of its subscribers slip away. But Netflix isn’t the only platform to see its hold slipping – most streaming services saw a decline in market share every month this year so far. Data from JustWatch shows that Peacock and Disney+ were the only streaming services to gain market share or remain the same through Q1, while all of the others decreased. In March, Disney+ pulled a big move and has taken on Hulu as the third streaming service with the most market share. According to the data from JustWatch, Netflix is holding its spot as the top SVOD service with 31% of the SVOD market, with Amazon Prime Video coming in second at 21% and Hulu and Disney+ tied for third at 13%. Disney+ and Hulu’s numbers both keep fluctuating, so these rankings could change, and likely will. But for now, Disney+ has secured its spot as a bronze medalist in the streaming service competition…More



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