We provide advanced Ad tech solutions, continuous integration & migration strategies, scalable infrastructure and business insights to the world’s smartest advertising companies because of which our clients are market leaders within the advertising value chain.
The Ad Tech industry is witnessing tremendous changes with brands and agencies utilizing the power of technology to create street smart strategies. Cost constraints and Return On Marketing Investments (ROMI) are completely rewriting media rules and disrupting the marketing and advertising value chain. Numerous platforms that offer services such as bidding, re-targeting, user and behavioral insights, data-point creative and content manipulation are readily available now but they needs to be constantly evaluated for effectiveness.
- Strategies and solutions to accelerate Ad revenue growth
- Programmatic advertising solutions
- Optimized cloud based solutions to minimize operating costs
- Continuous improvements applications to keep up industry changes
- Solutions to work across platforms
- Integrations to existing Ad Tech vendors to optimize the operating costs and to explore maximum potential of technology
All of our solutions are modular, scalable, portable and easy to inter-operate with all major technologies used throughout the digital advertising ecosystem.
Ad Server Development
Publishers and supply side partners can increase revenue by building a customized ad server and reduce overhead from third party platforms
Ad Revenue optimization
With great industry experience and we will be able assist publishers and ad servers to increase the revenue by deploying smart technologies
DFP Ad Server Integrations
Google DFP integration with technical compliance ensure a consistent revenue flow and a smart integration with DFP can increase the revenue substantially
Ad SDKit Development
Ad SDKs to mediate between ad vendors and collect valuable data will ensure maximum advertising revenue .
Real Time Bidding - RTB Server
Real time bidding (RTB) is an integral component in Ad tech Industry and understanding and deploying smart RTB engines and integrations are key to future
Header bidding integration or hosting an header bidding server is new trend in programmatic adverting helping publishers to increase revenue quickly
SSP / DSP Development
A custom demand side platform and supply side platform built in house will provide flexibility and a range of business advantages
Data Management Platform
Data Management Platforms increases the revenue considerably and opens up multiple revenue streams in retargetting and smart buying areas
Optimization of Ad Tags and implementing a waterfall based Ad tag invocation generate substantial increase in revenue cycle
Here’s what you can achieve with our custom advertising technology:
- Change your existing solution to a custom Ad Tech platform for fulfilling your specific business needs.
- Have complete control over your data and the related media costs during the RTB processes.
- Spin up your own platforms to create new revenue flows and thereby increase your company’s value.
- Integrate custom API’s functionality to your existing platforms to improve your campaigns.
Our Case Studies
Streaming Growth Drives Record Digital Revenues at Warner Music Group, ViacomCBS U.K. Launches Unit to Boost Streaming Revenue, Partnerships and other top news
Few key things that happened around the Ad Tech & Media Tech world this week. Streaming Growth Drives Record Digital Revenues at Warner Music Group The world’s biggest record company, releasing its fourth-quarter results, is benefiting from increased streaming and social media platform revenue during the pandemic. Against the backdrop of the global pandemic, WarnerFebruary 4, 2021
Video on Demand (VoD) Market worth $87.1 billion by 2024, Advertising industry regulator ASCI to set up task force for monitoring OTT ads and other top news
Few key things that happened around the Ad Tech & Media Tech world this week. Video on Demand (VoD) Market worth $87.1 billion by 2024 According to a research report “Video on Demand (VoD) Market by Solution (Pay TV, OTT Services, and IPTV), Monetization Model (Subscription-based, and Advertising-based), Industry Vertical (Media, Entertainment, and Gaming andJanuary 29, 2021
Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35, Apple TV+ has only reached a 3% share in the U.S. streaming market and other top news
Few key things that happened around the Ad Tech & Media Tech world this week. Tubi Says Streaming Rose 58% In 2020, With Half Of Viewers Younger Than 35 Fox-owned streaming service Tubi said total viewing hit 2.5 billion hours in 2020, up 58% from 2019. Half of all viewers of the free, ad-supported platformJanuary 21, 2021
Sony is launching a streaming service exclusive to its high-end Bravia TVs, Disney+ is the most downloaded VOD app in U.S. and other top news
Few key things that happened around the Ad Tech & Media Tech world this week. Sony is launching a streaming service exclusive to its high-end Bravia TVs Sony is bundling its new Bravia Core streaming service into purchases of 2021 Bravia XR TVs. The service streams at up to 80Mbps and lossless 4K UHD resolution,January 19, 2021