We provide advanced Ad tech solutions, continuous integration & migration strategies, scalable infrastructure and business insights to the world’s smartest advertising companies because of which our clients are market leaders within the advertising value chain.
The Ad Tech industry is witnessing tremendous changes with brands and agencies utilizing the power of technology to create street smart strategies. Cost constraints and Return On Marketing Investments (ROMI) are completely rewriting media rules and disrupting the marketing and advertising value chain. Numerous platforms that offer services such as bidding, re-targeting, user and behavioral insights, data-point creative and content manipulation are readily available now but they needs to be constantly evaluated for effectiveness.
- Strategies and solutions to accelerate Ad revenue growth
- Programmatic advertising solutions
- Optimized cloud based solutions to minimize operating costs
- Continuous improvements applications to keep up industry changes
- Solutions to work across platforms
- Integrations to existing Ad Tech vendors to optimize the operating costs and to explore maximum potential of technology
All of our solutions are modular, scalable, portable and easy to inter-operate with all major technologies used throughout the digital advertising ecosystem.
Ad Server Development
Publishers and supply side partners can increase revenue by building a customized ad server and reduce overhead from third party platforms
Ad Revenue optimization
With great industry experience and we will be able assist publishers and ad servers to increase the revenue by deploying smart technologies
DFP Ad Server Integrations
Google DFP integration with technical compliance ensure a consistent revenue flow and a smart integration with DFP can increase the revenue substantially
Ad SDKit Development
Ad SDKs to mediate between ad vendors and collect valuable data will ensure maximum advertising revenue .
Real Time Bidding - RTB Server
Real time bidding (RTB) is an integral component in Ad tech Industry and understanding and deploying smart RTB engines and integrations are key to future
Header bidding integration or hosting an header bidding server is new trend in programmatic adverting helping publishers to increase revenue quickly
SSP / DSP Development
A custom demand side platform and supply side platform built in house will provide flexibility and a range of business advantages
Data Management Platform
Data Management Platforms increases the revenue considerably and opens up multiple revenue streams in retargetting and smart buying areas
Optimization of Ad Tags and implementing a waterfall based Ad tag invocation generate substantial increase in revenue cycle
Here’s what you can achieve with our custom advertising technology:
- Change your existing solution to a custom Ad Tech platform for fulfilling your specific business needs.
- Have complete control over your data and the related media costs during the RTB processes.
- Spin up your own platforms to create new revenue flows and thereby increase your company’s value.
- Integrate custom API’s functionality to your existing platforms to improve your campaigns.
Our Case Studies
Netflix’s Next Big Plan to Win Streaming Wars: Merch, Ad spending surge makes Big Tech bigger, and other top news.
Few key things happened around the Ad Tech & Media Tech world this week. Netflix’s Next Big Plan to Win Streaming Wars: Merch Hulu has live sports and HBO Max has Mare, but now Netflix has something just as powerful: merch. The streaming service launched Netflix.shop yesterday to sell Lupin throw pillows, a Yasuke clothingJune 11, 2021
Walmart Confirms Launch Window for its Budget-Priced Streaming Devices, After the pandemic ends, streaming binge will continue, report says, and other top news.
Few key things happened around the Ad Tech & Media Tech world this week. Walmart Confirms Launch Window for its Budget-Priced Streaming Devices Walmart has confirmed an official launch window for its upcoming, onn-branded streaming devices, which showed up seemingly ahead of the schedule on the retailer’s own website. TechCrunch reported that Walmart expects theJune 4, 2021
Oscars to again allow movies on streaming platforms to compete for honors, Amazon brings James Bond, Rocky to fight Netflix with $8.5 bln MGM buy, and other top news.
Few key things happened around the Ad Tech & Media Tech world this week. Oscars to again allow movies on streaming platforms to compete for honors The organizers of the Oscars on Thursday moved the date of the 2022 ceremony to late March, a month later than originally planned, and said that films released onMay 28, 2021
Apple and Amazon Boost Sound Quality of Streaming Music, Targeting Spotify, While Bullish on OTT, Execs Shift Strategies, and other top news
Few key things happened around the Ad Tech & Media Tech world this week. Apple and Amazon Boost Sound Quality of Streaming Music, Targeting Spotify The battle for digital music listeners is going to 11. On Monday, both Apple (ticker: AAPL) and Amazon.com (AMZN) announced quality upgrades for their streaming music services, as they ratchetMay 21, 2021