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Launching a streaming service used to be primarily a technology challenge. Today, it is a business decision with technology at its center. Content owners, broadcasters, media companies, production studios, sports organizations and creators increasingly have the opportunity to build direct...

Streaming has changed television advertising. Audiences now move between smart TVs, streaming devices, mobile phones, tablets and web browsers, while media companies are building their own OTT platforms and FAST channels to reach them directly. As a result, advertising has...

For years, media companies have relied on dashboards to understand what is happening across their businesses. A streaming executive opens one dashboard to check watch time. Another shows subscriber growth. A third tracks churn. The advertising team monitors fill rates,...

As advertising becomes increasingly digital, privacy-conscious, contextual, and AI-driven, the real competitive advantage is moving beneath the campaign layer—in the technology architecture that powers audience intelligence, creative personalization, ad delivery, measurement, and optimization. For much of the last decade, the...

Artificial Intelligence has rapidly become the defining technology conversation of this decade. Every industry is exploring how AI can automate workflows, improve customer experiences, and unlock new business opportunities. The media and entertainment sector is no different. Streaming platforms are...

AI, AdTech, and Revenue Engineering Are Redefining the Business of Streaming For more than a decade, the streaming industry has pursued one metric above all others: subscriber growth. Boardroom discussions, investor calls, and annual reports all revolved around the same...

A modern streaming platform is no longer defined by the number of apps it has. It’s defined by the architecture that powers them all.   To the average viewer, a streaming platform feels remarkably simple. Whether they open Netflix on...

Most people believe streaming platforms compete on content. That may have been true a few years ago. Today, they compete on something far more valuable—monetization. As an AI-first Media and AdTech company, Gizmeon works across OTT platforms, FAST channels, programmatic...

The Streaming Industry Has Entered a New Era For more than a decade, the streaming industry has been defined by one number: subscribers. Every new milestone, whether it was a million users, ten million users, or a hundred million users,...