The Fast Food Streaming War: Is Chick-fil-A’s Platform a New Era in Brand Storytelling?
August 26, 2024In the ever-evolving landscape of marketing and brand engagement, companies are continually searching for innovative ways to connect with consumers. One of the latest and perhaps most unexpected moves comes from Chick-fil-A, the fast-food chain famous for its chicken sandwiches...
Deploying Virtual Linear OTT Channels Using AWS Media Services
August 6, 2024The demand for Over-the-Top (OTT) content has skyrocketed, with viewers increasingly turning to streaming platforms for their entertainment needs. Among the various OTT formats, virtual linear channels stand out by delivering a traditional TV-like experience over the internet. These channels...
An Introduction to Looker: Data Visualization
December 31, 2021In the last two decades, we humans have become more immersed in data as our second nature, like watching a movie via a streaming service, shopping online, working out with a smartwatch, and posting our comments on social media platforms....
Streaming a better value than cable, and other news
September 30, 2021Few key things happened around the Ad Tech & Media Tech world this week. Streaming Is a Better Value Than Cable The latest study from Criteo gives new data points highlighting the growing significance of streaming in consumers. The survey...
