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In the ever-evolving landscape of marketing and brand engagement, companies are continually searching for innovative ways to connect with consumers. One of the latest and perhaps most unexpected moves comes from Chick-fil-A, the fast-food chain famous for its chicken sandwiches...

The demand for Over-the-Top (OTT) content has skyrocketed, with viewers increasingly turning to streaming platforms for their entertainment needs. Among the various OTT formats, virtual linear channels stand out by delivering a traditional TV-like experience over the internet. These channels...