AI Video Production: Changing the Way Creators Work

In a world moving at streaming speed, AI video production is not just a buzz-term – it’s the engine driving the future of video production. When you think about video production with AI, you’re imagining workflows that once took weeks being done in hours, personalization at scale, smart editing and ultra-efficient creation. For brands, creators, and platforms alike, embracing AI in video creation means staying ahead. At Gizmeon we live and breathe this evolution: our white-label OTT and VOD apps leverage AI-driven video production tools to launch and grow platforms across web, Android, iOS, Fire TV, Android TV, Roku, Samsung and LG TVs.

What is AI Driven Video Production (and why it’s essential)

When we talk about AI driven video production, we refer to the use of artificial intelligence, machine learning and automation to handle everything from scripting to editing, colour-grading to adaptation for different devices. According to industry research, the integration of AI in video creation is ramping up significantly.

For example:

• Automated editing: AI tools can analyse raw footage and cut and stitch clips intelligently.
• Script and idea generation: AI can help creators brainstorm and script faster.
• Personalisation and device-adaptation: AI can tailor videos for each viewer or each screen, which is critical when you’re delivering across web and TVs.

For any brand or creator exploring the future of video production, embracing AI video production is a non-negotiable step. The smart adoption of these tools gives you speed, scale and cost-efficiency.

How AI in Video Creation is Transforming Workflows

Let’s look at tangible changes in workflows when you adopt video production with AI.

1. Pre-Production & Planning
With AI in video creation, you can analyse trends, viewer preferences and keywords before you even film. AI can suggest optimal story arcs, recommend footage, even prompt lines. This means fewer wasted shoots and more focused content creation.

2. Production & Shooting
While on-camera work and creative direction remain human, AI tools assist with things like real-time framing, lighting suggestions, and camera/teleprompter support. It’s still your story, but powered by intelligence.

3. Post-Production & Editing
This is where AI video production really pays off. Tools now can automatically –  trim, colour grade, stabilise, add subtitles, even insert graphics based on brand templates. The result? A dramatic cut-down in turnaround time. Research shows that AI-driven editing is one of the top trends for 2025 in video production.

4. Distribution & Multi-Device Delivery
Here, AI in video creation makes a big difference. At Gizmeon, our white-label OTT solution is already built to deliver across web, mobile and TV devices. But with AI tagging, metadata generation and adaptive formatting, your videos are instantly prepped for every screen. That means when you deliver your brand’s streaming platform, you’re not just uploading content – you’re publishing device-ready, optimised experiences.

5. Analytics & Iteration
Once your videos are live, AI continues to work: recommendation engines, viewer behaviour analytics, smart content-tagging. This means the future of video production is not just about creation – it’s about continuous refinement.

Why the Future of Video Production is AI-Powered

Why are many experts pointing to AI video production as the standard for the future? Here are key reasons:

• Speed & Efficiency: With AI, tasks that used to take days or weeks can now be done in hours or minutes.
• Scalability: Brands and creators can produce more content, faster, with less incremental cost.
• Personalisation: AI allows tailoring of video experiences to individual viewers or devices – a huge advantage in OTT and VOD platforms.
• Quality & Consistency: With templates, automated checks, and brand-compliance baked in, video production becomes more consistent, less error-prone.
• Device-Ready Delivery: When content must perform across web, mobile and smart TVs, AI helps ensure each version is optimal. At Gizmeon we make this seamless.
• Data-Driven Creativity: AI doesn’t replace creative humans – it augments them. With AI insights, creators can focus more on storytelling and strategy rather than manual grunt-work.

In fact, industry reports list AI driven video production and video production with AI among the top video production trends for 2025. 

Predictions: What the Future of Video Production Looks Like by Numbers

To make this concrete: what does the future of video production look like in numbers?

• By 2026, over 70 % of video production studios will adopt AI-driven editing tools (estimation based on current uptake trends).
• By 2027, over 50 % of OTT/VOD platforms will use AI-powered personalization in video creation workflows.
• At Gizmeon, we anticipate our clients will reduce time-to-market by over 40 % thanks to video production with AI tools integrated into our white-label OTT platform.
• Also, by 2028, we expect more than 60 % of brand-produced streaming video (for enterprise/creator apps) to be produced using AI-assisted workflows.
  These estimates reflect the sweeping impact that AI in video creation will have on how content is made, delivered and monetised.

How Gizmeon Enables AI-Powered Video Production for Brands & Creators

At Gizmeon, we’re not just observers of this change –  we’re enablers of it. Our features are built with the future of video production in mind:

• White-Label OTT Apps: Launch your platform across web, Android, iOS, Fire TV, Android TV, Roku, Samsung and LG TVs.
• End-to-End Workflow Support: From upload, metadata enrichment, device-adaptation, AI-tagging, to analytics.
• AI-Driven Insights: Use built-in analytics and AI-powered recommendations to guide your content strategy and optimise production.
• Scalable Production Tools: Whether you’re a creator making niche content or a brand launching a full OTT service, the infrastructure supports fast, efficient content output.
• Multi-Platform Reach: Because your content is optimised for each device automatically, you’re not just producing videos – you’re delivering experiences.
  When you combine these with AI video production workflows, you position your brand or creator platform to lead in the streaming age.

What Brands & Creators Should Do Right Now

If you’re wondering how to begin with video production with AI, here are practical steps:

1. Audit your current video creation workflow – Identify manual bottlenecks (editing, metadata, device adaptation).
2. Choose AI-assisted tools –  Begin with pilot projects where AI can assist (editing, scripting, metadata).
3. Ensure multi-device readiness – If you’re launching an OTT or VOD platform, plan for web + mobile + smart TVs. Gizmeon handles this.
4. Focus on storytelling – Because AI handles heavy lifting, your creative energy should go into narrative, viewer experience and differentiation.
5. Measure and iterate – Use analytics to track performance, viewer behaviour and optimise content accordingly – this is the essence of AI in video creation.
6. Plan for scale – As you produce more content, ensure your tools and platform support growth without linear cost increases. That’s the promise of AI driven video production.

Final Thoughts: Embrace The Future of Video Production

The rise of AI video production means we are entering a new era in which creativity is amplified, production is accelerated, and delivery spans every screen seamlessly. The future of video production is not distant – it’s here. By leveraging AI in video creation, brands and creators can unlock new levels of audience engagement, operational efficiency and content diversity.

With Gizmeon’s white-label OTT and VOD platform, you’re not just keeping pace with change – you’re leading it. Whether you’re launching a creator-driven channel or a brand streaming platform, integrate AI-powered workflows now and set yourself up for the streaming revolution ahead.