OTT & FAST Channel Growth: Streaming Trends 2025-26

The streaming industry is undergoing a profound transformation in 2025, driven by technological advancements, evolving consumer preferences, and innovative business models. From the rise of AI-powered content delivery to the proliferation of FAST (Free Ad-Supported Streaming TV) channels, the landscape is rapidly changing. In this blog, we’ll explore the key trends shaping the future of streaming and how platforms like Gizmeon are at the forefront of this evolution.

Streaming Industry Trends in 2025-26

1. AI-Powered Content Personalization 

Artificial Intelligence (AI) is revolutionizing content personalization in streaming services. By analyzing user behavior and preferences, AI algorithms can recommend content tailored to individual tastes, enhancing user engagement and satisfaction. This shift towards personalized content is expected to increase viewer retention and subscription rates.

2. Growth of FAST Channels

Free Ad-Supported Streaming TV (FAST) channels are gaining traction as a viable alternative to traditional subscription-based models. These platforms offer linear TV experiences with the flexibility of on-demand streaming, attracting viewers who prefer free content supported by advertisements. The global sports streaming market, a significant component of FAST channels, is projected to reach $33.9 billion in 2025, with a CAGR of 12.6% through 2030 

3. Integration of E-commerce and Streaming

Platforms are increasingly integrating e-commerce capabilities into their streaming services. Gizmeon’s Gizmott platform, for instance, incorporates Flixbuy, enabling live commerce by allowing viewers to purchase products featured in the content they are watching. This convergence of entertainment and shopping is creating new revenue streams and enhancing user experience.

Monetization Strategies in Streaming

4. Server-Side Ad Insertion (SSAI)

Server-Side Ad Insertion (SSAI) is becoming a standard practice for monetizing streaming content. By seamlessly integrating ads into the video stream, SSAI ensures a smooth viewing experience without interruptions, leading to higher ad engagement and increased revenue for content providers. Gizmeon’s Gizmott platform offers robust SSAI capabilities, allowing for dynamic ad insertion based on user demographics and viewing patterns.

5. Subscription and Pay-Per-View Models

While ad-supported models are on the rise, subscription-based services remain a significant revenue generator. Platforms are adopting hybrid models that combine subscriptions with pay-per-view options, offering flexibility to users and maximizing revenue potential.

Future Outlook: What to Expect by 2030

Looking ahead, the streaming industry is poised for continued growth and innovation. The global media streaming market, including live streaming, is projected to reach $108.73 billion in 2025 and $193.84 billion by 2032, growing at a CAGR of 8.6%. Key developments to watch include:

• • Enhanced AI Capabilities: Further advancements in AI will lead to even more personalized content recommendations and improved user experiences.
  • Expansion of FAST Channels: The proliferation of FAST channels will continue, offering viewers more free content options and advertisers new avenues for reaching audiences.
  • Convergence with Other Media: Streaming platforms will increasingly integrate with other forms of media, such as gaming and live events, creating a more immersive entertainment ecosystem.

Gizmeon: Empowering the Future of Streaming

Gizmeon is at the forefront of this streaming revolution with its Gizmott platform. Gizmott is an all-in-one OTT platform that provides content creators, broadcasters, and enterprises with the tools needed to launch, manage, and monetize their streaming services. Key features include:

• • Customizable White-Labeled Apps: Tailor the user experience to your brand across various devices.
  • FAST Channel Management: Easily create and manage linear channels with detailed program schedules.
  • Subscription and Monetization Tools: Integrate with third-party payment gateways and utilize SSAI for dynamic ad insertion.
  • Advanced Analytics: Gain insights into user demographics and content performance to optimize your offerings.

With Gizmott, launching a streaming service has never been easier or more efficient.

Conclusion

The future of streaming in 2025 is characterized by technological innovation, personalized content delivery, and diversified monetization strategies. Platforms like Gizmeon are leading the charge by providing comprehensive solutions that empower content creators and broadcasters to thrive in this dynamic landscape. By embracing these trends and leveraging advanced platforms, stakeholders can position themselves for success in the evolving streaming ecosystem.