AdTech Meets Retargeting: Smart Sales Strategies for the Future

Retargeting—also known as remarketing—is one of the most powerful strategies in modern advertising. But what exactly is retargeting? And how does retargeting help increase your conversions and sales?

If you’ve ever visited a website, checked out a product, and then seen ads for that exact product follow you around online, you’ve experienced retargeting in action. In this blog, we’ll dive deep into what retargeting is, how to use retargeting to boost sales, and why it’s essential for any serious advertising strategy in 2025 and beyond.

What Is Retargeting and Why Is It So Effective?

Retargeting is a form of programmatic advertising that allows advertisers to show ads to users who have previously interacted with their brand. Whether someone visited your website, watched a product demo, or added something to their cart but didn’t check out, retargeting ads help bring them back and encourage conversion.

In fact, studies show that retargeted users are 70% more likely to convert than new visitors. As of 2025, it’s estimated that more than 80% of brands use retargeting as part of their paid advertising strategy.

How Retargeting Ads Work in Programmatic Advertising

When someone visits your website or app, a retargeting pixel or cookie gets triggered. This tiny piece of code collects anonymous data, which is then used to segment users based on behavior—such as pages viewed, time spent, cart abandonment, or video views.

This data powers retargeting campaigns through DSPs (Demand-Side Platforms), delivering personalized ads to these users across the web, including:

• • Social media platforms
  • Streaming services
  • OTT and CTV devices
  • News websites and apps

This cross-channel, data-driven approach makes retargeting ads more visible and more relevant, leading to higher ROI.

Types of Retargeting Campaigns That Drive Results

To truly boost sales with retargeting, it’s crucial to understand the different types of retargeting strategies:

1. Pixel-Based Retargeting

This method tracks users through a JavaScript code snippet, allowing you to deliver ads in real-time after someone visits a specific page.

2. List-Based Retargeting

If you have a list of emails or contact information, you can upload them to ad platforms and create custom retargeting audiences.

3. Dynamic Retargeting

This strategy personalizes ads with specific products or services the user interacted with—great for eCommerce retargeting campaigns.

4. Search Retargeting

Based on users’ search queries, this approach targets users who haven’t yet visited your site but are showing intent based on keyword behavior.

Each of these retargeting ad types can be fine-tuned to meet specific sales goals.

Best Retargeting Strategies to Boost Sales in 2025

If you’re wondering how to use retargeting to increase conversions, here are proven techniques:

• • Segment audiences based on funnel stage (awareness, interest, decision).
  • Set frequency caps to avoid ad fatigue.
  • Use compelling CTAs in every retargeting ad.
  • Leverage video retargeting on OTT platforms and CTV.
  • Use A/B testing to improve creative performance.

With AI-powered ad personalization now available through platforms like Gizmott, retargeting has become smarter, more efficient, and more scalable.

Future of Retargeting: What to Expect Beyond 2025

As third-party cookies phase out, the future of retargeting campaigns will rely on first-party data and contextual advertising. AdTech companies are already innovating with AI-driven predictive retargeting and privacy-compliant data strategies.

By 2027, it’s predicted that retargeting will account for over 60% of display ad spend, especially in industries like OTT, eCommerce, fintech, and B2B SaaS.

Future of Retargeting: What to Expect Beyond 2025

Retargeting is not just a tactic—it’s a necessity. With increasing competition and ad fatigue, retargeting ensures your brand stays top of mind for the people most likely to convert.

AdTech platforms like Gizmott integrate smart retargeting solutions that work seamlessly across web, mobile, and CTV, enabling hyper-targeted ads backed by AI-powered user data.

Retargeting for OTT Platforms: A Game-Changer

With the rise of OTT platforms, retargeting ads help re-engage users who abandoned a subscription page, paused during a free trial, or viewed certain genres without watching. By using data-backed insights, OTT service providers can:

• • Push relevant content recommendations
  • Remind users of unfinished shows
  • Promote new content releases tailored to individual tastes

How AdTech Powers Retargeting Precision

AdTech tools use AI, machine learning, and real-time data to automate and optimize retargeting. The focus is no longer on spraying ads across the web but delivering hyper-targeted retargeting campaigns that resonate with user behavior and intent.

How Gizmeon Helps Brands with Advanced Retargeting

As a leading AdTech innovator, Gizmeon delivers advanced retargeting ad solutions integrated with machine learning algorithms, audience segmentation, and smart insights. Whether you’re an OTT provider, an e-commerce brand, or a SaaS business, Gizmeon offers scalable, data-driven ad tech to increase user retention and boost conversions.

Retargeting Through Gizmott: OTT-Specific Smart Ads

Gizmott, the Top OTT platform service provider, is equipped with built-in AI-powered recommendation and retargeting capabilities. It lets content providers and streaming brands:

• • Deliver personalized content retargeting
    
  • Re-engage viewers based on watch history or subscription behavior
  • Increase subscriber lifetime value through automated ad flows
    

Final Thoughts

If you’re not investing in retargeting yet, you’re leaving conversions on the table. By understanding what retargeting is, deploying the right retargeting strategies, and leveraging data, you can significantly increase sales and maximize ROI.

Start with small retargeting campaigns, analyze performance, and scale based on real-time data. With the right tools and insights, retargeting ads can become your most powerful weapon in the fight for conversions.