Category: Uncategorized

For years, vertical video was largely dismissed as social media content. It belonged to TikTok, Instagram Reels, Snapchat, and YouTube Shorts—platforms built around quick entertainment, short attention spans, and algorithm-driven discovery. While billions of hours of vertical video were consumed...

Why AI Is Quietly Becoming Streaming’s Most Valuable Asset For nearly two decades, the streaming industry has been defined by one principle: content wins. The rise of Netflix transformed entertainment by proving that original programming and exclusive libraries could build...

For more than a decade, the creator economy has been built on a simple premise: creators attract audiences, while platforms own the infrastructure. YouTube, Instagram, TikTok, Facebook, and other social platforms gave creators unprecedented access to global audiences. In return,...

Why streaming platforms, creators, and media companies are being forced to rethink audience engagement entirely The entertainment industry is no longer competing only for subscribers or viewership. It is competing for attention — and attention has become increasingly difficult to...

Vertical video, AI-driven discovery, and mobile-first engagement are reshaping the future of OTT platforms For years, streaming platforms competed on one primary metric: content. Who had the biggest originals? Who owned the most exclusive IP? Who could attract the most...

The OTT industry has reached a point where content alone is no longer enough to guarantee success. Platforms are producing more shows, acquiring more licenses, and expanding globally—but many are still struggling with user retention, monetization, and long-term growth. So...

At Gizmeon, we’re seeing more broadcasters and media businesses shift toward FAST channels (Free Ad-Supported Streaming TV) as a smarter alternative to subscription-only OTT models. FAST channels offer viewers free access to curated streaming content while generating revenue through targeted...

The streaming industry has evolved rapidly, and businesses today face a critical decision: FAST channels vs OTT platforms—which model delivers better results? In 2026, this is no longer just about choosing between free or paid content. Instead, it’s about building...

The rapid growth of streaming services has transformed how audiences consume video content. From entertainment networks and educational platforms to niche creator-led services, organizations around the world are launching their own OTT streaming platforms. But behind every successful streaming service...

Over the past decade, the way audiences consume video content has evolved dramatically. The shift from television screens to smartphones has fundamentally changed viewing behavior, creating new expectations for how video content should be produced, delivered, and experienced. One of...