Who will win the streaming war?

Nowadays, consumers in the US spend as much time watching videos as they spend working, almost 40 hours a week! Digital video revenue is estimated to be over $19 billion and the total video streaming market is expected to reach a whopping $124 billion by the year 2025.

The current major players in the market, including Netflix, Amazon Prime Video, Hulu, are having a decent run. Netflix alone had annual revenues of $15 billion and its main competitors, Amazon and Hulu, earned over $1 billion each. But that is all about to change soon with a few entertainment giants gearing to launch their own OTT services.

There are mainly four new challengers that are expected to enter the market. They are:

    1. Disney+ from Disney
    2. HBO Max from AT&T backed WarnerMedia
    3. AppleTV+ from Apple
    4. Still Unnamed from NBCUniversal 

To begin with, one of the biggest challenges for the existing players is that entertainment heavyweights such as Disney, WarnerMedia, and NBCUniversal have decided to pull their shows from their platform and stream them exclusively through theirs. This means that our most loved shows like The Office, Friends, and others are expected to disappear from Amazon Prime and Netflix very soon.

If you’re complaining you don’t get enough time to watch all the exciting series on Netflix or Amazon Prime, then wait until the new services are launched. Netflix is looking at spending over $14 billion on content this year and Amazon is expected to spend $5 billion on its content. Apple has reportedly committed $6 billion to get new content. This is guaranteed to translate to more original content from each player. You will soon get to watch Stranger Things 4, MindHunter 3, Game Of Thrones spinoff, and more. It certainly is an exciting time for the viewers but also a time for battle for the streaming services.

Here’s a table giving you all the information you need about the current and new streaming platforms.

Netflix Amazon Prime Disney+ HBO Max AppleTV+ NBC Universal
Launch Date Already Available Already Available 2019 2020 2019 2020
Price From $8.99 to $15.99 per month $119 per year or $12.99 per month $70 per year or $7 per month Between $16 to $17 month Unknown Free with Ads
Spending on Content $14 billion $5 billion $500 Million+ $2.5 billion $6 billion Unknown
Famous Shows Stranger Things

The Umbrella Academy



Jack Ryan

The Marvelous Mrs. Maisel

The Man in the High Castle

Good Omens

The Boys

Star Wars

Marvel Cinematic Universe


The Simpsons

Disney Classics

Game Of Thrones

The Leftovers

The Sopranos


BBC Shows

WB Movies

Turner Classics

The Morning Show

For All Mankind

Mythic Quest

Truth Be Told

The Office

Fast and Furious

Jurassic World

Other Universal Movies

Who will win this war? Your guess is as good as mine. Although, with their backing and the content they already have, I feel HBO Max and Disney+ have a slight edge.

Is there room for more players? Absolutely. With the right strategy and the right product, your content can also earn excellent revenues and become a significant player within the OTT industry. 

To learn how Gizmeon can help your digital media company flourish in this age of streaming, click here

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