Social Media Analytics

Social Media Analytics

Social Media Analytics
Social Media Analytics

 

Social Media Analytics is one of the key focus areas for the companies who focus on Digital Marketing and Sales.  In many of the companies, social media is one among their key Marketing tools.  This is mainly due to realization of the potential of social media and and its usage base. However very few organisation have a Social Media Analytics strategy and most often depends on manual data collection .

Gizmeon brings a comprehensive Big Data solution for Social Media Analytics. Our solution is not a generic data pulling solution. Our social media analytic approach starts from understanding Customer Business domain and current usage of social and digital medial Analytics.  It includes product strategies, competitors, customer base etc and we customize our Social Media Analytics suite based on these information

Key Features

  • Consolidated view of All Social Media Platforms
  • Real time Analytics
  • Includes Facebook, Twitter, LinkedIn,  YouTube , Instagram etc
  • Amazing reporting capability, customisable reports, graphs, charts etc
  • Extensive list of parameters, dimensions capable of both summarized and drilled down view
  • Highly targeted towards business needs
  • Sentimental Analysis capabilities
  • Integration with Mobile and Web Analytics

Facebook Analytics

Facebook is key social Marketing tool mainly because its large user base. We  create many granular reports based on Facebook data like

  • Competitor Analysis
  • Content Analytics
  • Interaction Analysis
  • Impression Analysis
  • User Analytics
  • Sentiment Analysis
  • Fans Analytics

Twitter Analytics 

Twitter Analytics is another great area of Social media Analytics. Twitter being one of the most popular and viral social media and tweets and retweets are great source of information for companies

  • Tweet Analytics
  • Follower Analytics
  • User Base Analytics
  • Negative Analysis
  • Hashtag analysis

YouTube Analytics & Instagram Analytics

YouTube and Instagram are two major video sharing and advertising platforms. Many companies creates amazing video contents and it is important to know  how social media is responding to the content