PS5 leak reveals next-gen streaming, Amazon’s Fire TV Adds 4K Streaming From Fox Sports and other top news

Few key things that happened around the Ad Tech & Media Tech world this week.

PS5 leak reveals next-gen streaming

PS5 leaks are coming thick and fast. We recently learned that Sony has filed a patent for a 3D holographic display screen, that we may see implemented in its next-generation hardware, and now a hefty leak may have revealed some new details about the highly-anticipated console.The PS5 will be codenamed ‘Prospero’ and feature a built-in camera for focus on next-generation streaming, according to a new report by Gizmodo. This information comes via an anonymous tipster who claims to be working on a next-generation title for both the PS5 and Xbox Project Scarlett, according to the report. While it’s always worth taking any rumors with a big ol’ pinch of salt, this tipster seems to be fairly on the ball. Apparently the source sent the site real-life design illustrations of a pre-production PS5 in June, before the illustrations were found, leaked, circulated and ultimately rendered in August. The tipster claims that new models of the PS5 dev kit were sent to studios during the summer and that Sony is referring to the next-generation hardware as ‘Prospero’ – though it’s likely this is a codename. If that’s not enough, the source also claims that both the PS5 and Xbox Project Scarlett will have a big focus on streaming – with both consoles boasting built-in cameras. While the Xbox Project Scarlett’s camera is apparently more powerful and will allegedly be capable of 4K resolution with “just a two-frame latency between what is recorded and what appears on a stream”, the PS5’s camera is rumored to use older camera technology – that’s based on the dev kits that have been sent out.


Amazon’s Fire TV Adds 4K Streaming From Fox Sports

Want to watch some college football games, MLB games, NFL games, and lots of other sports events in 4K? Do you have a subscription to a service like Sling TV, PlayStation Vue, Hulu, and AT&T TV NOW? Now you can through the new Fox Sports app on Amazon’s Fire TV. For some time now, through Fox Sports app on Roku and the Apple TV you can watch select events on Fox, BTN, and FS1 in 4K. This week Fox updated its Fox Sports App on the Fire TV to add 4K UHD playback of select events. To access these events, use your logins to services like PlayStation Vue, YouTube TV, Hulu, and AT&T TV NOW on the Fox Sports app. (Important: The channel you want to watch has to be included in your package.) This news comes just in time for NFL fans to watch Fox’s Thursday Night NFL Football in 4K through the Fox Sports app.

Here is the change note from the 3.20.0 update that rolled out this week:

What’s new in version 3.20.0

* 4K live streaming is here! Watch NFL, MLB, MLS, college football games and more in 4K UHD when available, including the Superbowl.

Important Note: You need the Fox Sports app, not the Fox Sports Go app. The Fox Sports app streams content from Fox, FS1, BTN, etc. The Fox Sports Go app is the streaming app for Fox Regional Sports Networks that are now owned by Sinclair. Also remember not all programs and games on FS1, FOX, and BTN air in 4K.


TiVo launches new streaming network

TiVo has announced its new receiving device will be accompanied by its own streaming network. TiVo EDGE is described by the company as “its most advanced device ever”. Alongside the EDGE, and as an exclusive to TiVo customers comes TiVo+. “Today people face confusion and overwhelming choice when it comes to home entertainment – US households have an average of 7.2 entertainment subscriptions, and that’s growing all the time,” said Dave Shull, president and CEO, TiVo. “Everyone at TiVo is passionate about helping viewers make sense of that sea of options by bringing all their entertainment together in one place. TiVo+ and TiVo EDGE will make it easier for viewers to find and enjoy watching what they love across live TV, DVR and online streaming services.” TiVo is working with publishers including XUMO and Jukin Media for news, sports, kids shows, dramas, music TV, reality shows, pop culture, cooking shows, lifestyle, esports gaming and international programming that will sit alongside existing TV and subscription services. Available exclusively to TiVo customers in the coming weeks, TiVo+ delivers live streaming channels and thousands of movies and TV shows to viewers in an app-free environment, making them easy to find, watch, and enjoy. In an evolving entertainment landscape witnessing a proliferation of services and options for the viewer, TiVo+ combines entertainment including news, sports, kids shows, dramas, music TV, reality shows, pop culture, cooking shows, lifestyle, esports gaming and international programming alongside the TV and subscription services people already use and love.


Multiple OTT subscriptions becoming the norm with 130% growth over five years

According to research from Parks Associates, 46% of US broadband households subscribe to multiple OTT services, compared to 33% in 2017 and 20% in 2014. The report, Partnering, Aggregation, and Bundling in Video Services, looks at the evolving dynamics of partnerships, aggregation, and bundling that are developing in the industry. It also examines the evolution of entertainment brands and profiles the leading online aggregation platforms available to video services today. However, the report points out that while overall adoption and awareness of OTT video services as a category are high, awareness of any specific individual service is low. Steve Nason, senior analyst at Parks Associates said: “The number of OTT services available in the US increased by 140% in five years, giving consumers an unprecedented number of options to meet their video needs. Most OTT households are anchored by one of the three major OTT services – Netflix, Hulu, or Amazon Prime Video – but consumers are finding they can’t fulfill all their interests through a single service. Many small and medium-sized services are building their brand and subscriber base by filling in these gaps in content.” The research also shows that nearly three in 10 OTT services in the US are on Amazon’s Prime Video Channels aggregation platform, more than four times the rate from two years ago.


Local OTT To See Sharp 43% Gain In 2019 Ad Revenues

Local, over-the-top TV platforms will continue to see soaring advertising growth this year — up 43% in revenues over 2018. BIA Advisory Services says local OTT platforms will climb to $857 million this year versus $598 million in 2018. In four years, local OTT ad revenues are forecast to more than double to $2.13 billion. These local OTT advertising projections are defined as locally targeted advertising on streaming platforms delivered to TV sets via an internet connection. BIA says local OTT platforms will expand local TV stations’ advertising revenue base, and that this advertising inventory “can be both competitive and complementary, in the case of TV groups, for local linear TV ad budgets including local TV and local cable.” According to other analysts, local TV stations’ traditional, live, linear TV advertising revenues — except for strong political and advertising periods every other year — will continue to show weak-to-little overall growth. Local TV station advertising is set to decline 11% in 2019 to $17.2 billion in 2019 (from $19.3 billion in 2018), according to a Pew Research Center analysis of Media Access Pro & BIA Advisory Services data. Next year — a big Presidential election and Summer Olympics year — it is expected to rise 9% to $18.7 billion. Local digital advertising is expected to rise to $1.34 billion in 2019 (from $1.18 billion in 2018) and grow to $1.5 billion in 2020.


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