Netflix suffers worldwide streaming outage, TikTok could be getting into the streaming music business and other top news

Few key things that happened around the Ad Tech & Media Tech world this week.

Netflix suffers worldwide streaming outage

Streaming service giant Netflix suffered a worldwide outage for around two hours Thursday. Downdetector, which reports service disruptions in the digital world, showed a wide array of outages in Europe, Asia and parts of the U.S. Thursday morning. The company’s customer service hotline and website acknowledged the outage, but by 10:35 a.m. ET, service had been restored. “Some of our members were unable to use Netflix for approximately two hours today,” a Netflix spokesperson told FOX Business. “This issue has now been fixed. We’re sorry for the inconvenience this caused.” Customers voiced their frustrations on social media, with some posting images of an error message that read “cannot play title. Please try again later.” “This is what I come back to after my phone died. I don’t know what to do with myself now that Netflix is down,” one Twitter user wrote. Another user said they were turning to rival streaming service Hulu due to the outage. “netflix is down hulu here i come.” The stock shrugged off the outage, going slightly higher after the Thursday open.


TikTok could be getting into the streaming music business

The Chinese company behind the social media phenomenon TikTok might try to conquer the competitive world of music streaming services next. ByteDance is in talks with several global record companies to strike deals for a new platform that could rival Spotify (SPOT), Tencent Music (TME) and Apple (AAPL) Music, according to the Financial Times, which first reported the news. The FT said the streaming music service might launch “as soon as next month” in emerging markets, such as India, before possibly coming to the United States. It said that music executives are “keen to make money” from the free-to-use app TikTok, which gained popularity by letting users record videos of themselves lip-syncing or dancing to music. Spotify’s stock declined 3% and Tencent Music slipped 2% in early Monday trading following the report. ByteDance recently revealed it has amassed more than one billion monthly active users across its apps. TikTok users spent a record $10.8 million within the app in June, with US users accounting for more than 20% of in-app purchases, according to data analytics firm Sensor Tower. The company declined to comment on the FT report. But a music streaming platform would be the latest addition to its growing arsenal. The firm said in July it’s developing a phone after striking a deal with electronics company Smartisan.


Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd

The time spent on video streaming apps globally went up 140 per cent in 2019 over 2018 in India, Australia, Indonesia, South Korea and Thailand, says the second edition of the Indian Over-the-Top (OTT) Platforms Report 2019 from MICA, the media and communications business school here (earlier known as Mudra Institute of Communications). OTT or Over-The-Top is the media service offered directly to viewers over the internet, bypassing cable, broadcast or satellite television platforms. “Regional is the new battle zone. Following the availability of internet through mobile phones at a massive scale and low rates, the internet dark zones, especially semi-urban and rural areas, have got access to content. Many users are first-generation OTT content consumers. Since these are non-urban areas which are supposed to have an inflow of mainstream content, the new consumers have been attracted to regional content.” A total of two million minutes were consumed in March, averaging 6.4 minutes per visitor. And, YouTube recorded 274 million total unique viewers in March 2019, occupying 93.4 per cent reach. Total unique viewership for Netflix rose 187 per cent, their digital population increasing from 5,396 in March 2018 to 15,501 in March 2019.


Amazon Reportedly Barreling Ahead With Game Streaming To Compete With Xbox Scarlett And PS5

Google Stadia is looking more like Google Plus than Gmail at the present moment, when it comes to its impact on the industry it’s trying to disrupt, but even if the concept of game streaming still does not seem to be taking off, that is not stopping another tech giant from moving ahead with its own plans. That would be Amazon, which CNET reports is still set to announce a rumored game streaming service next year, with most believing it will arrive in time to compete with Xbox Scarlett and PlayStation 5, the next generation of consoles which will be here in the fall. Amazon’s history with video games is rather all over the place. Amazon owns Twitch, the market leader (by far) for video game streaming, despite recent inroads by YouTube and Microsoft’s Mixer. But Amazon also has been developing video games with Amazon Game Studios for years, but has yet to produce a substantive title (any big “New World” fans out there?). But now because they believe they have the infrastructure and reach to support it, they’re also going to try to get into game streaming alongside Google Stadia and Microsoft xCloud, among others. The fate of Google Stadia is not yet clear, considering it only just launched this week, and many of its games and promised features still have not yet arrived. And yet best case scenario, when reviewed by critics who did not have any problems with the tech (that uh, was not me), the central question about who this is for remains unanswered.


CBS Makes Streaming News Available to Affiliates

Any news junkie in need of a live-Information fix can toggle on to any number of streaming news outlets. Now, TV stations affiliated with CBS can do the same. CBS News told affiliates in a memo Tuesday that it would allow them to use live coverage from its CBSN streaming-video hub to keep news events on the air even when the network’s traditional reports had come to an end. On Tuesday, for example, CBS News provided continuous live coverage of the impeachment hearings from CBSN to news affiliates for linear broadcasts, as well as in its own digital outlets. It marks one of the first times the streaming outlet was made available for linear broadcast. –while simultaneously streaming on CBSN. ”We will make CBSN breaking news coverage available to you so you won’t have to go elsewhere to stay competitive,” said Tim Gaughan, vice president of news services at CBS News. CBS left Tuesday’s coverage of the impeachment inquiry earlier than rivals, prompting speculation the network ceded its obligation to cover events of national import while its viewership was not as robust as its rivals. Making CBSN available to stations lets the broadcast outlet fulfill some of its duties while chasing other audiences in certain parts of the country. The CBS News maneuver is the latest step in a growing scrum to deliver news, information and images once earmarked for morning or evening news programs to a populace that increasingly wants to consume video at times of its own choosing. CBS was first to launch a streaming-video outlet, and since debuting CBSN in 2014, has unveiled local versions of the service for its owned-and-operated stations. NBC News earlier this year expanded its nascent streaming outlet and ABC News has also operated one for some time.


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