Mobilegeddon

Google recently (April Last week) had initiated a major changes in their algorithm to address the increased traffic from the mobile devices. This is because Mobile traffic overtook desktop traffic for the first time last year, and that dynamic is not expected to revert to the way things were — ever.

Google last fall announced that it would give preference in its search rankings to websites it deemed “mobile friendly.” Any site hard to read or navigate on a mobile device would lose prominence in search results. So this means that Google started ranking sites with mobile-responsive design higher in its algorithm. So if your site is not mobile friendly , there are chances that your website will lose prominence in search results

What to Do if You Were Affected

If you believe you were affected by the aftermath of Mobilegeddon, there are a few things you can do.

  • Mobile audit. Whether you agree with Google’s emphasis on mobile friendliness or not, you have to be satisfied with the free tools they’ve made available to site owners and webmasters. You can test your website pages using Google’s Mobile Friendly Test tool.
  • Analyze traffic. The second thing to do is look at your analytics and review traffic numbers. Specifically hone in on the week leading up to April 21 and the week after. Do you see any significant uptick or drop?
  • Invest in responsive. Whether you were affected or not, it’s a good idea to go ahead and invest in responsive design. Design a mobile version of your site that’s extremely user-friendly


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