Adobe is building live-streaming into Creative Cloud apps, NBA releases $6.99-per-month streaming service for live games and shows and other top news
Few key things that happened around the Ad Tech & Media Tech world this week.
Adobe is building live-streaming into Creative Cloud apps
Adobe is developing live-streaming features that are built directly into its Creative Cloud apps, the company announced at its annual Adobe Max creativity conference. A beta version of the feature is currently available to a whitelisted group of users on Adobe Fresco. The feature gives users the option to go live and share a link for anyone online to watch and comment on their streams. Chief product officer Scott Belsky compared the experience to Twitch but with an educational component that could filter videos for users who want to learn how to use specific tools. “When you see a live stream of someone in our products, you want to know what tool they’re using — when they use the tool and when they stop using it — almost like a form of the waveform of video,” Belsky told The Verge. “But imagine a waveform related to what tools people are using, and imagine being able to source all live streams that have ever been done in a particular prAdobe currently features artists on Adobe Live, a live stream that’s available on Behance and YouTube for viewers online to watch artists at work. Live streams can often run as long as three hours, and the company says the average watch time on any video on Adobe Live is over 66 minutes. Some streams also show a tool timeline, seen above, that tracks which tools were used throughout an artist’s workflow. Adobe’s live-streaming feature aims to be more useful than just watching a video on YouTube. “Designers say they learned by sitting next to designers, not by going to design school as much. We just need to enable that on a massive scale,” Belsky says. “It also makes our products viral.”oduct, by a particular tool, to be able to learn how people are doing something.”
NBA releases $6.99-per-month streaming service for live games and shows
Basketball is shooting for more subscription revenue.The National Basketball Association is launching a streaming service on Tuesday that lets people pay a monthly or annual fee to access more than 100 live NBA games, past programming, and original shows. The subscription service is a direct-to-consumer version of NBA TV, the television channel managed by the NBA and Turner Sports, which like CNN, is owned by WarnerMedia. In addition to live games, subscribers to NBA TV will have access to programming like pregame show “The Warm Up,” nightly show “NBA Crunchtime” and weekly franchise “Shaqtin’ A Fool.” The app will also offer old games, including NBA Finals games from 2000 to 2019.NBA TV costs $6.99 per month or $59.99 per year. The app is accessible on connected devices like Roku and Apple TV and mobile devices. The service is also available on NBA.com for viewing on a web browser. People who pay for cable can access the app’s content by signing in through their pay TV provider. Streaming news blog The Streamable first reported on the new service after it soft launched at the start of this year’s NBA season. The NBA’s offering follows a series of developments by legacy broadcasters, including sports leagues, to expand digitally and appeal to cord-cutters. The NFL Network launched a $4.99-per-month subscription version of NFL RedZone last year, though the content is only available on mobile. MLB offers MLB.TV for $25 per month. Though, some cord-cutters, such as YouTube TV subscribers, already have the NBA TV channel. “NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” Chris Benyarko, the NBA’s senior vice president, direct to consumer, said in a statement. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.” NBA TV’s price point makes it competitive with the increasing number of subscription services vying for consumers’ limited time and money. Apple TV+ launched last week with its own lineup of original shows, while Disney+ is launching on November 12.
Netflix Won't Make A Game-Streaming Service
A lot of big companies are getting into gaming with their own streaming services, including Google, Amazon, Microsoft, Electronic Arts, and others, but don’t expect Netflix to follow suit. Speaking at the DealBook 2019 event, Netflix CEO Reed Hastings confirmed that the company has no plans to enter that market. Instead, Netflix is spending its time focusing on highly compelling TV shows and movies that will encourage people to put down the controller and boot up Netflix. “No,” Hastings said when asked if Netflix might make a game-streaming service. “We’re really focused on doing incredible series and films and unscripted.” Earlier this year, Netflix said the company competes more with Fortnite than HBO when it comes to entertainment usage. There are a finite number of hours in the day, and even fewer that people can spend consuming entertainment, so Netflix sees Fortnite as a competitor in that regard. “There are a lot of other things people do to entertain themselves, including Fortnite. And the original quote was that we compete with Fortnite more than we compete with HBO. Fortnite gets a lot more hours of viewing,” he said at the event today. “Ultimately it’s about competing for those hours of viewing. But we don’t compete with Fortnite better by doing something like [a streaming service] because we’re not very good at that. We compete by doing the most amazing TV shows you’ve ever seen so you put down Fortnite and you come to watch our shows.” In 2011, Netflix announced plans to offer Xbox 360, PS3, and Wii games for rental by mail, though it scuttled these plans not long after announcing them. At the time, the company said it was “still considering” offering games to rent by mail but this never happened.
New York Times will end in-app programmatic ads
The New York Times in January will remove open exchange programmatic ads from its mobile app to prevent slower download times that interfere with the user experience (UX). The company estimated that the change will cut revenue by a figure in the “single-digit millions,” AdExchanger reported, citing the newspaper’s Q3 earnings call. The company’s advertising fell 6.7% to $113.5 million during the quarter from a year earlier, with a 5.4% decline in digital ad sales to $54.7 million. Advertising made up about 26% of its total revenue of $428 million during the period, per its quarterly report. Subscription revenue rose 3.8% to $267.3 million as the company approached 5 million total subscribers and 4.1 million digital subscribers. Digital-only subscription revenue gained 15% to $116 million from a year earlier. The newspaper added 273,000 digital subscribers in Q3, including 209,000 for its news site and the remainder for its cooking and crossword puzzle content.
Netflix to disappear on older Samsung smart TVs
From 1 December, the Netflix app will no longer work on some 2010 and 2011 models due to “technical limitations”. Seven older Roku streaming sticks will also no longer support Netflix from December, Roku told Digital Trends. Netflix can be watched on smart TVs, set-top boxes, streaming media players and video consoles. Users can check if their devices are compatible here. “Samsung was recently notified by Netflix that as of 1 December, the Netflix app will no longer be supported on selected 2010 and 2011 Smart TV models sold in Canada and the US,” Samsung said in a statement. “For consumers with these models, there are still many other devices supported by Netflix that can be connected to a Smart TV in order to access the app.” Jim Martin, editor of tech reviews website Tech Advisor, says consumers should check whether any of the other devices they own can be used to access Netflix. “It’s partly the price of being an early adopter,” he told the BBC. “Technology moves quite quickly and nothing lasts forever.” He added that people who want to keep accessing streaming services on their existing smart TV could plug in a streaming stick. Roku said the older streaming stick models that would no longer support Netflix included the Roku 2050X, Roku 2100X, Roku 2000C, Roku HD Player, Roku SD Player, Roku XR Player and Roku XD Player.
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